If yes, then you understand the power of events. Exhibiting at Trade Shows, when done well, routinely provides better ROI than other forms of marketing. So, why might your exhibition have a hard time finding exhibitors?
- Lack of People Power – You probably know where to find leads. So, why can’t you reach them? Your sales staff can’t call hundreds of additional prospects, especially as the trade show grows closer. You need additional people to provide Pre-Show Marketing, Lead Qualification, and Sales Fulfillment. We at HATCH Marketing & Consulting, LLC (HMC) will provide you as much manpower as your trade show needs, starting in three business days after we receive a signed contract.
- Lack of Expertise – You may know a dozen people who could call prospects for you tomorrow. But should someone with little to no trade show sales experience make the first contact with your prime prospects? Let HMC’s team – with over fifty years of proven booth sales and Events Industry experience – make that first call. Don’t sacrifice quality OR quantity for your trade show. Use HMC to make better connections.
- Lack of Money – You have a significant show, but your business is making money, not growing it on trees. Sure, an outside sales team could sell a great deal of Booth/Stand space for your show, but the initial investment makes it illogical to pay tens of thousands of dollars now, followed by huge commissions on booth sales later. HMC doesn’t work that way. We have a small initial deposit – $2,000 or less – and reasonable commissions based on the type and strength of your show.
- Lack of Time – Maybe your show doesn’t have a problem with #1-3. Maybe you want to sell space, but your show is approaching fast. Well, let us put a turbocharger on your show’s revenue generator, i.e., your exhibition. HMC understands that time is of the essence, and more booths will be sold with our help. With extensive use of Social Media, New Media, and traditional marketing like List Qualification and phone calls, your show may be two months away, but your best exhibitors can be those HMC reaches.
CONTACT US at HATCH today. Let our team start finding new prospective sponsors and exhibitors this week. And starting sooner than you expect, you will see ROI increase.
This is a quick and concise “How To” article written by award-winning exhibit designer, Michael Hatch, It is filled with what Mike likes to call “sales-effective” exhibit design techniques for attracting visitor’s attention on the show floor in 3-5 seconds, and relating a message that makes them want to walk into your booth and ask you for more information.
This exhibitor had one of the biggest trade show marketing challenges of all – how to get buyers all the way to the back of the hall to visit their booth. Read this fascinating and enlightening case study and learn how POP Event Marketing helped Fantail Technologies turn this challenge into triumph.