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Event Organizers, Be Like Ted: Engage Attendees!07 Oct

I enjoy basketball. I find it to be fun, fast-paced, and energetic. But I go to see baseball the most, and I follow both baseball and soccer more. Why? I can see paying $40 for my family of four to get nosebleed seats to see the Orioles or Nationals, but it would cost me $100 to go to see the Washington Wizards of the NBA, or even the University of Maryalnd’s men’s basketball team play…

But by the way he is running the Washington Wizards, Ted Leonsis is making the NBA relevant in DC. Trade Show and Conference organizers, take note! You can learn a great deal from him about how to engage your participants.

If you look at  Ted’s Take – The Wisdom of Our Crowds, you will see how Mr. Leonsis genuinely listens to his customers: the fans and attendees for the forty-one games/events which the Wizards play in DC.

All you #EventProfs out there, be like Ted! Trade Show Organizers and Conference Planners need to learn from Mr. Leonsis. He knows his attendees make his team into a Revenue Generator. Without them, ROI is zero, and the events would soon shut down. Isn’t that true of your trade show or conference? You can learn a lot from his methods of engagement and promotion.

Read up, learn, and Mr. Leonsis, if you are listening, remember, we want to like Pro Basketball. Keep listening, and we will pay to enjoy it.

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HATCH Marketing & Consulting (HMC) creates and deploys automated marketing systems and campaigns, configures, deploys, and relaunches Salesforce.com CRM programs, designs and builds marketing-smart© event websites, and integrates these into a powerful marketing engine for event organizers, exhibitors and sponsors.

HMC’s management team also has a wealth of experience creating high-performance Pre-show, On-site, and Post-show trade show marketing campaigns for show organizers and exhibitors. For over 20 years, we have executed successful programs for organizations like AT&T, Holiday Inns International, and the Trade Show Exhibitors Association.

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HMC is so confident about our marketing acumen and the performance of our technology tools that we can guarantee we will increase your sales leads 50% to 200% with every campaign and program. We also guarantee higher quality leads, and more sales from your leads.

How can we promise that, you ask?

Over the past two decades, we have helped over 5,000 exhibitors.  We have honed our lead generation skills and have merged these with the best technology tools for marketing and sales to insure that you get more high quality leads, and they convert into sales.In addition, we guarantee they will reduce your cost of sales, and marketing spend. That’s a hard combination to beat.

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