#EventProfs, if you sell Marketing Technology or organize events of a #TradeShow, and you missed the Meetings Technology Expo, this week in New York City, you lost a great opportunity for learning and sales. The power-packed one day provided just enough exhibitors with opportunities for break-out demo sessions. And tables for networking and one-on-one appointments in the exhibit hall made it more like an alumni event at #Meetings Tech University.
Speakers included Tom Wong, the VP of Marketing with Salesforce.com: if you don’t know this guy, you should. He talks a mile a minute, and he gave me some great ideas I will implement on how Event Organizers and attendees of all sizes should use Social Media and live events to grow and sustain growth.
I also saw Erik Mintz, Constant Contact‘s Event Marketing Director, who gave us some purpose-driven ideas on better email marketing. Even Rich Stone, President of ExpoCAD, cogently showed attendees “How to Select and Purchase Meeting Technology Successfully“. Yes, I am praising ExpoCAD’s founder, though I still appreciate my former colleagues at A2Z. I thank all the ladies and gentlemen who spoke, exhibited, and attended the event, but especially Paul Paone (faceless here, not at the expo) and his MTE team. Each group made the event into an event I can confidently say will exceed all of my Learning, ROI, and Lead Generation expectations.
The proof of high ROI won’t come with the number of business cards I took home, as you know. It will be in the follow-up, which I have already begun.
Yet, even a fantastic opportunity like MTE won’t help a sales person follow-up, nurture, and market to hundreds of leads, especially the “B” and “C” Leads. Your sales team will contact your “A” Leads, maybe in one afternoon. But how can your sales people market consistently and appropriately to every qualified prospect? Like SiriusDecisions says,
“Research has shown that 80% of the leads dis-qualified by sales, go on to buy a competitor’s product, or service within 24 months.”
That’s why Mike and I started HATCH Marketing. We make sure that incredible technology fits your budget, allowing you to find your leads (using live events, webinars, email marketing, social media… I could go on). Then the technology will successfully incubate the leads and almost completely insure ROI, not just now but for years to come. The offerings include
- The newest Marketing Automation tools like Pardot and Marketo;
- Customer Relationship Management programs (CRM’s) like Salesforce.com that become your overall sales, marketing, and customer service solution;
- Easy-to-use, yet powerful websites that integrate with your CRM and Marketing Automation solutions!
Click on the links above to learn more about these tools.
Thanks for your consideration! Keep watching for our messages. We will earn the opportunity to help you... when you are ready. Eric Hatch Twitter ID: @HATCHevent