Make your point to each prospective client immediately.

Is your “elevator pitch” eight (8) words or less?

If not, busy CEO’s may just stop listening.

Can you gauge prospect interest and responsibility in twenty-five (25)?

Bob James and Allison Shapira can maximize prospect’s time. Can you?

My eight are…

> “Tailored marketing technology exponentially increases Return On Investment.”

If they are piqued, my second octet is…

> “Is maximizing your company’s marketing spends your responsibility?”

My third is for those who respond with “No”:

> “Whose responsibility is that? Who manages your sales?”

In under twenty-five words, a company and my present contact is qualified.

Can you do the same?   If not, I hope the articles can help.  Try to encapsulate your work in the comments section.  I will provide encouragement, suggestions, or awards for the best “Elevator Pitches”.  Then, do the same in the MPI Discussion Group question: “Describe what you offer 10 words or less.”

Brevity — the soul of modern business!

For where I stand, life is not random and pitiless.   Life may look chaotic, but God is in control.

However, I follow Mary Lyon‘s principle: “Trust God and do something.”   I seek inspiration, but regardless of a “new vision”, I follow what I have learned.  I work hard while looking for better methods and opportunities.  My goal is to act right, while looking for trails to blaze.

Bob James recently blogged about finding inspiration in seemingly “random events”.  Will you read his post, please?  They, you can share your thoughts  in the blog’s comments section about your own crossroad moments that directed your life.