Make your point to each prospective client immediately.
Is your “elevator pitch” eight (8) words or less?
If not, busy CEO’s may just stop listening.
Can you gauge prospect interest and responsibility in twenty-five (25)?
My eight are…
> “Tailored marketing technology exponentially increases Return On Investment.”
If they are piqued, my second octet is…
> “Is maximizing your company’s marketing spends your responsibility?”
My third is for those who respond with “No”:
> “Whose responsibility is that? Who manages your sales?”
In under twenty-five words, a company and my present contact is qualified.
Can you do the same? If not, I hope the articles can help. Try to encapsulate your work in the comments section. I will provide encouragement, suggestions, or awards for the best “Elevator Pitches”. Then, do the same in the MPI Discussion Group question: “Describe what you offer 10 words or less.”
Brevity — the soul of modern business!