Michael Hatch is President of HATCH Marketing & Consulting, LLC (HMC); a business management, sales and marketing consultant; a professional speaker, trainer and writer; a successful serial entrepreneur; and acknowledged trade show marketing expert. Before starting HMC, Mike was Partner at a2z, Inc. and served as Senior Vice President of Sales & Marketing, helping the company to grow from a start-up to become the meeting industry’s leading event technology provider in several product categories. Early in his career Mike managed 65 trade shows for AT&T, including the annual stockholders meeting, and corporate events for Holiday Inns International. Mike is an award-winning designer and has owned two successful exhibit design and graphics production companies that executed over a dozen new product launches nationwide and served over 10,000 companies, associations and government agencies during a 17 year span. He has also produced and marketed over 200 successful trade shows, education conferences and training programs during his career.
Eric Hatch is a 20 year veteran of the events industry. He started young — working summers in his family’s exhibit and graphics design-and-build business. Since 2000, several prominent event industry companies have trusted him with key sales and marketing positions and campaigns. Businesses like a2z, Inc., a developer of web-based exhibition and conference management software, tapped Eric to manage call campaigns to prospects. Also, he has worked with two event management and registration companies, J. Spargo & Associates and National Trade Productions, helping to increase revenue for eight of their shows. In 2011, Eric and his father and mentor, Mike Hatch, founded HATCH Marketing & Consulting, LLC to fill the need for better start-to-finish marketing for exhibitors and show organizers. Using Social Media and traditional marketing, along with the latest in Marketing Automation and Customer Relationship Management (CRM) solutions, HMC provides its clients with outstanding results that exceed expectations.